Monday, August 4, 2008

The FitFlop by Victoria's Secret

Is this for real? Apparently so, finally introduced into the U.S. market is the Victoria's Secret Fitflop. Now I think I've seen it all. This is really brilliant marketing at its finest.

The Fitflop by Victoria's Secret

My friend Jessica said it best when she looked at these. "Some fat@&$ is gonna buy that and walk themselves to McDonalds and wonder why they are still fat." Glad to see someone has some sense of reality.

For a meager $60 this wonderful piece of marketing nonsense can be yours! My comments are in red. Check out the text:

Get a workout while you walk. A workout while you walk? I hardly think walking is considered a workout, maybe a calorie burning activity, but not a workout. If it is a workout for you then hopefully it's just a starting point. Engineered to engage muscles, lessen joint impact and absorb shock, Doesn't any kind of footwear accomplish this? FitFlops burn calories and tone legs with every step. Again these are affects from walking, why do I need this? From running errands to working around your house, it's finally easier to stay in shape and multitask your fitness with a sexy, sporty look. Imported leather. Imported leather will for sure burn extra calories, domestic leather just doesn't cut it.

• Strengthens and tones muscles in your feet, legs, buttocks, stomach and back
• Absorbs shock on your feet, knees and back
• Tones and trims your thighs, calves and glutes
• Recreates the gait of barefoot walking with a built-in micro-wobbleboard workout-enhancing effect See below for my thoughts on this.
• Improves balance and posture

My favorite part has to be the "b
uilt-in micro-wobbleboard workout-enhancing effect." Try saying that 10 times fast. The problem with this built in balance enhancer is that in healthy individuals balance training is not only unnecessary but can actually hinder your progress. In the latest research Eric Cressey and crew showed that unstable surface training "using inflatable rubber discs attenuates performance improvements in healthy, trained athletes." To bring this post to a close I leave you with Tony Gentilcore and his thoughts on balance training via a fitness ball:

I couldn't have said it better myself. Thanks Tony!

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